Meet The Team
With over 25 years in hospitality operations across Australia, Joel moved to Hong Kong in the spring of 2017 for a fresh challenge. In early 2018, he joined Grassroots Pantry and one of his first tasks was to undertake a Life Cycles Assessment of the restaurant through Zero Foodprint. This allowed him to realise firsthand the impact restaurant practices can have on the environment and from there on, GP became Asia's first carbon-neutral restaurant. Since then, he's gone down a massive rabbit hole of all things climate, processing dozens of white paper journals and peer-reviewed reports to absorb as much information as he can on food-related climate solutions.
With ZFPA, Joel will be looking after partnerships whether on recruiting and on-boarding restaurants and food businesses or to answer any questions you may have throughout this journey.
Director of Partnerships
In 2012, Peggy Chan opened Grassroots Pantry (GP) in Hong Kong with a mission to raise awareness of the inequities in our food system and to share knowledge on the benefits of whole food plant-based cuisine. In 2019, GP's first sustainability report was recognized by the United Nations Sustainable Development Goals ESCAP as a best practice case study on sustainable sourcing and responsible management.
In 2020, Peggy developed Grassroots Initiatives Consultancy to assist foodservice professionals in their transition towards best practices that meet both human and planetary health goals.
Over the years Peggy has emerged as one of the region’s most authoritative voices on organic sourcing and systems thinking design. A thought leader and a natural do-er, Peggy works diligently with multiple global ngo networks and organizations to help shape future food policies designed to address human, social and ecological needs.
Peggy is a two time Tedx speaker, an alumni of Global Shapers Hong Kong, World Economic Forum and a HK Environmental Excellence Awardee in the service sector.
Why did we bring Zero Foodprint to Asia?
Asia’s population is expected to hit 5 billion by 2035, with the continent currently responsible for over 50% of global greenhouse gas (GHG) emissions. If the world and its leaders are serious about reducing their carbon footprint, Asia should be the place to start.
Food systems account for more than one third of GHG and is often overlooked as a primary contributor to overall carbon emissions. Restaurants, bars and cafes are the lifeblood of cities like ours which filters down to the local hawker markets that play a pivotal role in Asian cities.
While China has recently set out its net zero emission target for 2060 and Hong Kong by 2050, the potential for the ZFP model to apply in cities across the continent is enormous.
Why Hong Kong to start?
Because the city boasts the highest number of restaurants per capita in the world and is a consumer market that relies heavily on the convenience of takeaway and dining out. We can catalyse this existing consumption culture to fund solutions designed to immediately help combat climate change.
ZFPA aims to create a “new normal” by mobilising restaurants to directly support improvements in the food system with just a few dollars per diner - to help reverse climate change while creating delicious, nutritious food for all.
Ms. Josephine is the Founder and Chairlady of Homeland Green Hong Kong, an organisation with the aim to promote regenerative agriculture and soil conservation as well as fighting for environmental awareness on the issue all across Asia. With an extensive history in education, she has grown into the role of a Regenerative Farming Educator and Soil Health Expert and we are so thankful to have her on board.
Founder & Chairlady of Homeland Green | Regenerative Farming Educator & Soil Health Expert
Ms Josephine Mak Chen Wen-Ning
Dr. Shauhrat Chopra
Dr. Shauhrat S. Chopra is the Assistant Professor of Sustainability Engineering at the School of Energy and Environment, City University of Hong Kong. His data-driven research is focused on designing life cycle assessment and related models to quantify sustainability and resilience in support of decision-making. Lately, Shauhrat is engaged in research related to the Food waste-Energy-Water-Emissions (FEWE) nexus framework, which was developed and implemented as part of the Global Consortium for Sustainability Outcomes (GCSO)- funded project on Sustainable Kitchens.
Assistant Professor at School of Energy and Environment at City University of HK | Life Cycle Assessment Scientist
Janice Leung Hayes
Janice is an independent food writer and social entrepreneur with a deep love of food - from its sources, makers and growers, sellers and eaters. She is the founder of Honestly Green, Capsule 48 and Tong Chong Street Market (TCSM). TCSM incorporates eco-living with food to promote healthy living and sustainability, and it features everything from fresh farmers’ produce to creative dishes, cooking tips, and the latest food and beverage trends.
Founder of Honestly Green & Capsule 48 | Prominent Food Writer & Journalist
Alvin is a sustainability consultant, impact investor and policy researcher. Alvin co-founded The Kommon Goods, a green products provider offering eco-friendly products. He was named Global Shaper by the World Economic Forum, and invited to speak at international conferences like UN COP25 and WTO. He holds a Masters in Management and Masters in Social Innovation, both at the University of Cambridge, and is currently completing his PhD in Public Policy at HKUST.
Co-founder of The Kommon Goods | Public Policy and Social Innovation
Katherine Desbaillets - Braha
Katherine comes from a strong background in hospitality with extensive experience across Asia. She is the Co-founder & Owner of SaladStop! with 60+ outlets across Asia. More than just a salad chain, SaladStop! has initiated a movement that promotes food transparency and eating consciously, SaladStop! is one of the first restaurant chains across Asia to actively assess their supply chain and offset this to fund rewilding projects in Asia.
Co-founder and Director at SaladStop!
Board of Directors
Co-founder & Executive Director of Zero Foodprint
Anthony is the Co-Founder and Executive Director Zero Foodprint. He is a chef turned climate crusader who co-founded Mission Chinese Food, The Perennial and Commonwealth restaurants. Zero Foodprint was named 2020 Humanitarian of the Year by the James Beard Foundation and 2019 winner of the Basque Culinary World Prize and leads public private collaborations with California state agencies and regional governments in Boulder and Denver, Colorado to scale climate beneficial farming.
Cherrie de Erit Atilano
Cherrie is the CEO, President and Founding Farmer of AGREA Agricultural Systems International,Inc. and Philippine Ambassador on Food Security. She started teaching farmers at the age of 12, and has 22 years of vast experience in Sustainable Food Systems. She is a High-Level Ambassador Lead Group Member of the United Nations Scaling Up Nutrition, 2020 Young Global Leader of the World Economic Forum, Asia Society Young Leader and a Board Member of the Global Alliance for Improved Nutrition (GAIN) based in Geneva, Switzerland.
Founding Farmer, President & CEO of AGREA | UN Food Systems Champion | WEF Young Global Leader
Terrence has been in the hospitality business for over 25 years and provides a holistic perspective, combining strategic, theoretical and practical experience with business acumen from his operations and corporate background. As founder and managing partner of Quality Quotient Solutions Ltd, Terrence’s approach to his clients involves bringing back the basics, industry trends, focusing on the perspective of “who are the real customers” and adopting non-conventional out of the box solutions.
Founder & Managing Partner of Quality Quotient Solutions Ltd | Hospitality Management Consultant
Dr. Ng has over a decade of consulting experience in Hong Kong’s environmental industry, as one of Hong Kong’s foremost experts in air and greenhouse gas emissions inventories. She joined CLP in 2003 and pioneered the development of the governance processes and ESG database, as well as the delivery of CLP’s award-winning Sustainability Report. Dr. Ng is a frequent guest lecturer on environmental and sustainable development issues and is on multiple advisory committees at various Hong Kong Universities.
Dr. Jeanne Ng
Chair of the Hong Kong Institute of Qualified Professionals | Adjunct Professor, Division of Environment & Sustainability, HKUST and Director of the CLP Research Institute
As a co-founder and CEO, Manuel is since its kick-off in 2008 an enthusiastic and active part of Eaternity.At the heart of this is the vision to establish climate friendly meals in society. Manuel is fascinated by decentralized technologies that empower people. He loves good vegan food and great human centric design. He holds a degree in Mathematics and Psychology and has a Master of Science in Neural Systems and Computations (Neuroinformatics) from ETH in Zürich.
Co-founder and CEO of Eaternity | Life Cycle Assessment Expert
Dr. Ying Li
Conservation & Agriculture Director at The Nature Conservancy China | PhD in Plant Biotechnology and Plant Pathology
Dr. Ying Li is the Sustainable Agriculture Director of The Nature Conservancy in China. She is the committee member of the Scientific Popularization and Education in Soil Science Society of China. Ying has research experience in both the academia and private sector. Her current work focuses on researching and promoting sustainable agricultural development in response to climate change, building a multi-stakeholder cooperation platform, improving soil health and biodiversity by scaling regenerative agriculture and farmland carbon sequestration to increase the farmer resilience and strengthen food and nutrition security.
Mr. Li is a practicing solicitor in Hong Kong. He has extensive experience in legal profession and his practice focuses on civil litigation, company & commercial law, and corporate financing & restructuring. In addition to his professional practice, Mr. Li has ample experience in public and community services. He is currently an executive committee member of Auxiliary Medical Service Volunteer Team, a committee member of Yau Tsim Mong Healthy City Executive Committee of Yau Tsim Mong District Council and the Honorary Aide-de-camp to HKSAR Chief Executive.
Legal Advisor Partner
In 2007, David started farming as he became aware of the misuse of the chemical fertilizers within the industry and began to educate himself on soil health, plant varieties, and traditional farming methods. Over the years he was practicing regenerative organic farming and had over 80 produce varieties available on his farm. Noticing how HK organic smallholder farmers could benefit from working together and sharing their supplies, David and two other farmers created Hong Kong Farmers Pride in 2018. They now act as a medium between local organic farmers and the Hong Kong public through raising awareness of organic farms and farmers and making their produce more accessible to all. Over the years he’s been a part of: Tong Chong Street Market | HSBC Market | Hang Seng Bank Market | Jordan Group Market | AIA Market | Channels Asian Market | Hong Kong Land Market and currently our Crops to Shops program partner.
Founder of Hong Kong Farmers Pride, an organic farmers association