Can regenerative agriculture meet the demand?
The sooner businesses are onboard with incorporating regenerative agricultural principles - the sooner the damage done to the earth by harmful food production operations can be reversed. In addition, food companies would be able to meet the increasing consumer demand for transparency - no longer are generic callouts on sustainability a deciding factor behind purchasing but specificities of how a product has come to be is now a non-negotiable. Like EIT, adopting a farmer-centric approach can go a long way. Circular solutions and technologies benefiting farmers and their livelihoods, will in turn benefit our food and planet.
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