Our Team

Peggy Chan is a food systems leader whose work over the past two decades has focused on health and regeneration across the hospitality sector. Through her restaurants and advisory initiatives, she has championed whole food plant-based cuisine, responsible sourcing, and practical pathways for businesses to align with both human and planetary wellbeing.

Her experience spans building purpose-driven enterprises, collaborating with global networks, and supporting foodservice professionals in transitioning toward more regenerative and transparent practices. She brings a systems-thinking approach that connects farmers, chefs, institutions, and policy stakeholders — translating vision into implementation.

As Executive Director of ZFPA, Peggy leads with a commitment to infrastructure-building, partnership, and long-term impact — advancing programmes that strengthen food systems, support farmer transition, and embed regenerative principles across the region.

She is a two-time TEDx speaker, recipient of the Hong Kong Environmental Excellence Award in the service sector, and a recipient of Asia’s 50 Best Champions of Change.

Peggy Chan, Executive Director

With over 25 years in hospitality operations across Australia, Joel moved to Hong Kong in the spring of 2017 for a fresh challenge. In early 2018, he joined Grassroots Pantry and one of his first tasks was to undertake a Life Cycles Assessment of the restaurant through Zero Foodprint. This allowed him to realise firsthand the impact restaurant practices can have on the environment and from there on, GP became Asia's first carbon-neutral restaurant. Since then, he's gone down a massive rabbit hole of all things climate, processing dozens of white paper journals and peer-reviewed reports to absorb as much information as he can on food-related climate solutions.

With ZFPA, Joel will be looking after partnerships whether on recruiting and on-boarding restaurants and food businesses or to answer any questions you may have throughout this journey.

Joel Tomas, Director of Partnerships

Nick Leung, Content & Communications Strategist

Nick completed his master's degree in Food Studies at NYU with a focus in environmental and socio-cultural advocacy. He returned to Hong Kong and continued to work on making meaningful imapct with us. It seemed a good fit to combine his nous for marketing, with his love for food - especially when it's to do with promoting food produced locally.

Nick has been working with us since 2022 summer, handling our communication platforms and administrative work. He's looking forward to developing his skills in the food sustainability field while working to support ZFPA farmer grantees to regain food sovereignty.

Eugenia is an environmental advocate with extensive experience at the intersection of food systems, climate communications, and policy advocacy. Her interdisciplinary work spans five continents, combining research, policy, and education to make complex sustainability issues actionable. Having interviewed farmers in Costa Rica, researched alternative economic models in Amsterdam, and contributed to food policy in New York City, she is passionate about bridging grassroots insights with global solutions. Following her role leading Communications and Outreach at Mpala Research Centre in Kenya as a Princeton in Africa Fellow, she is eager to return to Hong Kong to apply her experience in community-led conservation and food systems transformation to Southeast Asia.

Eugenia Chow, Project Assistant

Paulina Yeal Cho, Project Manager (Malaysia)

Paulina Yeal Cho is a climate strategist and operations leader focused on scaling resilient systems for people and the planet. Most recently, she designed financial frameworks for regenerative agriculture and led the implementation of a 45k ha sustainable soy program in Brazil. Previously, she managed a land-use portfolio for Partnerships for Forest and expanded forest-friendly practices in Latin America.

As a multidisciplinary innovator, Paulina co-founded AIGO and Observa China. She holds a Master's in Global Affairs from Tsinghua University as a Schwarzman Scholar, and a Bachelor's Degree in Law from the University of São Paulo.

Advisory Members

  • Ms. Josephine Mak Chen Wen-Ning

    RENGERATIVE FARMING EDUCATOR & SOIL HEALTH EXPERT

    Ms. Josephine is the Founder and Chairlady of HomelandGreen. The organization’s mission is to promote regenerative agriculture practices and spread knowledge of soil health and global environmental issues.

  • Nithiya Laila

    CULINARY ANTHROPOLOGIST

    Nithiya is a pioneer in reshaping the narrative around how we grow and consume food as a region. She has hosted a TV show exploring the Farm to Table and foraging movements in Asia, and runs a pop-up dining club to promote cuisines of the global south.

Board of Directors